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BizReport : January 30, 2012 Archive

January 30, 2012 Archive

Research archives | January 30, 2012

Brands: Better targeting, relevance will push mobile ROI

Brand campaigns and political campaigns should have different strategies but the two can learn from one another. As the 2012 election year heats up in the US, politicians are pushing mobile limits to reach the consumer base - and brands may want to take note of what works. >>

Social Marketing | January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social mailboxes. >>

Blogs & Content archives | January 30, 2012

Study finds huge drop in corporate blogging

A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. >>

Mobile Marketing | January 30, 2012

Mobile platform serves ads to app users

A new addition to the mobile space could help brands take better advantage of appvertising. Called the App Engagement Program, the Millennial Media offering gives brands the ability to serve mobile ads to users who have downloaded the brand's app. >>

Social Marketing | January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand. >>

Ecommerce archives | January 30, 2012

CBI: Online, mail-order only bright spots in UK January retail growth

The latest CBI Distributive Trades survey shows retail sales in the UK had their biggest annual fall in three years as consumers reigned in spending following the holiday season. Results show online and mail order sales were the only bright spot. >>