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BizReport : Mobile Marketing : November 02, 2011

Report: Q3 Mobile scans push past 20 million mark

Smartphones and tablets aren't just for playing games or checking in on social networks anymore. New data from ScanLife finds a 440% (YoY) increase in the scanning of mobile codes - 1D, 2D, etc.

by Kristina Knight

scanbuy.jpgAccording to the latest ScanLife report from ScanBuy more than 20 million mobile scans - 1D and 2D barcodes - were completed by September 30, 2011. That is a 440% increase in mobile scanning year over year; consumers in 128 countries are now scanning mobile codes. On average, the number of scans per code has increased 38%.

"The Scanlife app is now producing 20,000 app activations every day with user activity rates consistently increasing from what we saw a year ago, and in some countries, like the U.S., almost half of all smartphones have downloaded an app capable of scanning a QR code," said Mike Wehrs, President and CEO of Scanbuy, after the Q2 Trend Report was released. "These results show consist growth in consumer adoption, which will continue to increase more rapidly as we see more codes published by brands, resellers, marketers and advertisers."

QR and 1D or 2D barcodes can host a wealth of information - from product specifications to coupons/discounts or even contact with a brand; they are also purely optional. In most cases a consumer doesn't have to scan a code to 'get' something. Instead, they scan the code because they are engaged with the product or brand.

Around the globe smartphones and tablets are driving more online traffic. comScore reports these devices are pushing almost 5% of digital traffic in the EU5 with the Apple iOS driving at least 60% of non-computer traffic.

Tags: comScore, mobile barcodes, mobile codes, mobile content, mobile marketing, ScanBuy

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