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BizReport : Blogs & Content archives : November 01, 2011

Platform offers new revenue stream

A new release in the online ad space,, may change the way content producers - from bloggers and vloggers to smaller publications - look at content monetization. Rather than utilizing advertising networks, as some video content platforms do, the Stipz platform allows content creators to keep control of their media and set pricing for ad buys.

by Kristina Knight

Through the platform videos are given unique URLs for simple sharing and measuring, and pricing is controlled by the creator - so a video producer could charge per minute, flat rate, etc. for advertising. It is set up to allow three different types of viewing sessions, as well. The platform offers video streaming of events, one-to-one sessions - for example, a coaching session - and one-to-many sessions for workshops, trainings and other video options.

The Stipz platform is currently in beta.

For the first half of 2011 Kantar Media reports US advertising increased just over 3% to land at $71.5 billion.

Jon Swallen, SVP Research at Kantar Media North America said, "Key ad spend indicators are painting a mixed picture. On one hand, a majority of media types actually improved their performance from Q1 to Q2. On the other, spending growth for the Top 100 advertisers stalled in Q2 and the ad market became more dependent on the comparatively smaller budgets of mid-sized advertisers as the main source of growth."

Nearly half of the dollar-gain was from internet media spending, with Display leading the way (12.9% increase), but television/video did see increases. While network television spending was down (7.6%) the cable spend increased 11%.

Tags: Kantar Media, Stipz, video ads, video content, video trends

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