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BizReport : Blogs & Content archives : October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past. This new breed of games is also a good opportunity for brands to get involved with the space.

by Kristina Knight

monsterbattles.pngA recent forecast from PricewaterhouseCoopers and Wilkofsky Gruen Associates suggests US video game revenues will hit $1 billion by year's end with display ads, advergames and advertising within gaming portals making the biggest revenue splash. Meanwhile eMarketer suggests social gaming ad revenues are expected to reach $293 million worldwide by year's end; social gaming revenues are expected to surpass $640 million by 2013.

The number of game developers and platforms are helping to push the rapid growth rate, especially in the mobile space. Games can be debuted around any holiday to push engagement and sales - like the new releases coming to the MocoSpace mobile platform. Planet Cazmo is debuting the HTML5-based Monster Battles. Players battle monsters, capture and collect monsters and powers to win. Since the games are HTML5-based they can be played across different iOS and Android handsets.

"We are thrilled to be working with MocoSpace and creating a new HTML5 mobile game title especially for their users," said Michael Levine, Planet Cazmo CEO. "We believe that HTML5 is a great way to reach large numbers of gamers."

According to Industry Gamers, the game industry is growing at 10% annually and should reach $80 billion (global) by 2014. As for mobile gamers, research from Electronics Software Association indicates 55% of gamers play via phone or mobile device.

Tags: eMarketer, mobile gaming, mobile social games, MocoSpace, online games, social gaming

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