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BizReport : Ecommerce archives : October 04, 2011

10% e-commerce traffic from mobile devices

Need more proof that smartphones and tablets are fast becoming the devices consumers turn on to make online purchases? Here's some new analysis from e-commerce agency Screen Pages.

by Helen Leggatt

Analysis of more than 1.5 million visits to e-commerce websites developed by Screen Pages reveals that 10% of traffic comes from mobile devices such as smartphones and tablets.

The findings, reported by InternetRetailer, ram home the message to marketers of the growing need to have a mobile-specific website in place. Consumers want to access information on the go and won't necessarily wait to get home to their personal computers to make purchase decisions.

Screen Pages' analysis also shows that Apple generates the most visits with almost half coming from iPads and 35% from iPhones. No doubt screen size plays an important role with tablets providing a far more finger-friendly experience.

Juniper Research recently released figures showing the mobile payments market will almost triple over the next four years reaching $670 billion in 2015.

"Our analysis shows that emerging segments such as physical goods payments, NFC and money transfers will fuel market growth by a factor of 2.7 times by 2015," said senior analyst David Snow. "Digital goods is the largest segment and, although forecast to more than double, it is not growing as quickly as some of the newer segments."

Tags: m-commerce, mobile device, mobile Internet, mobile marketing, mobile shopping, mobile website

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