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BizReport : Blogs & Content archives : September 05, 2011

Tablet owners: We want video

The tablet wars will heat up this fall, as Amazon is set to debut their device to the public. But, more than another device, the fact that tablet customers are doing more things with their devices - from watching television to reading newspapers to playing games - has many brands wondering how they can move into the space as well.

by Kristina Knight

Amazon could potentially be the biggest threat to the Apple-dominated tablet landscape to date. According to a Forrester report, Amazon will 'easily sell' three to five million tablets through Q4 if their debut model is priced right. Already the hub has sold nearly 29 million iPad tablets (globally) and is selling Samsung, HTC and Motorola tablets as well. The lack of apps within the Android space has been one of the short-falls; in a space where Apple offers 100,000 custom apps, Android-based tablets have 300.

Don't look for Apple to go quietly into the background, though. The Forrester report suggests Apple's iOS will dominate the tablet space at least through next year, and as innovations are made for Android units, Apple's developers will be doing some innovating of their own.

As for tablet use, it seems more and more users are going with video. The lastest from In-Stat finds that half of tablet owners have streamed full-length movies or television programming on their devices. Not only are these users watching programming, but they are then checking in with their social networks about what they're watching.

"Tablets, in particular, have become a primary video device, both inside and outside the home," said Keith Nissen, In-Stat Research Director. "By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center point for video engagement and consumption, content providers, device manufacturers and operators need to support a multi-screen usage model that reflects social interaction, screen interaction, personalization and mobility."

Meanwhile, Google has announced plans to roll out a UK television platform next year. The streaming product, will be similar to the US platform launched in 2010, but is said to have better measurement capabilities.

Tags: In-Stat, mobile marketing, mobile video, tablet content, tablets, video trends

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