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BizReport : Research archives : September 28, 2011

Ipsos: Economy worries up on global scale

It isn't only the economic situation in the US or UK or even Australia worrying consumers these days. The worrying factor is that it seems there are global economic issues finds a recent Ipsos report. The Ipsos Global @dvisory: The Economic Pulse of the World finds citizens in twenty-four countries are worried about the economic situation facing them.

by Kristina Knight

The Ipsos report indicates that from a global perspective, many countries look as if they've taken a step back about five months; globally speaking, national economic sentiment has declined about 2 points to 38%, similar to March 2011 numbers. Overall, consumers found confidence in their national economy down 2 points, current local economy down 2 points and future outlook down 1 point.

Much of the decline has come from those in European countries, but even nations in Africa, the Middle East and North America are finding less to be positive about. In fact, American consumers have the biggest decline (5 points) while 73% of Canadians are excited about their national prospects.

And, although those in the Asia-Pacific region are historically more optimistic, their economic assessments have also seen a sharp decline. On average the national economic assessment is down 14 points with local assessments down 10 points and the futur (6 month) outlook down 7 points.

Saudi Arabia, Canada and Sweden show the most national optimism; Brazil is the most optimistic locally speaking.

With this in mind and as we head into the holiday shopping season, it would be beneficial for brands not only to tout sales, but to focus on the benefits of products or additional ways a product might be used in daily life.

Tags: economic concerns, economic outlook, global economy, Ipsos

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