Half of Domino’s UK pizza delivery sales made online

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dominos logo.jpgNew figures released by Domino’s Pizza reveal that, in Q3 2011, nearly half (46.6%) of UK delivered sales were ordered online, up from 39.7% in the same period last year.

Overall third quarter sales totaled $70.3million bringing this year’s total to $203million. Last year’s total was $139million.

In September, 2010, Domino’s in the UK launched an app for the iPhone that enabled customers to place orders and track them from their mobile devices. By May this year, that app had generated over $16million in sales and been downloaded more than half a million times.

Mobile continues to be an important channel for the restaurant chain. “We are seeing very strong growth in mobile ordering, buoyed by the release of the iPad app,” said the company. “Orders taken on one of the many mobile platforms now account for 13.0% of all e-commerce sales.”

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.