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BizReport : Social Marketing : September 13, 2011

Brands: Wednesday Facebook posts get better results

New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers.

by Kristina Knight

buddymedia.png"Social media is changing the way people buy and sell online. The majority of online shoppers trust recommendations from friends more than any other source, and our research helps retailers and marketers effectively connect with these brand ambassadors," said Buddy Media CEO Michael Lazerow. "Every day, people are exposed to social recommendations that motivate purchase intent. At Buddy Media, we make it simple for marketers to analyze how these conversations are driving sales and other conversions."

Buddy Media's research shows that Wednesday Facebook posts get the most response, even though savvy retailers will - and should- post regularly throughout the business week. On Wednesdays, posts showed 8% more engagement. Other interesting findings include:

  • Less is more - retailers who post 3 times per day or less had 32% more 'likes'
  • Retailers posting 3 times or less per day also say 40% more engagement from consumers
  • Shorter is better - posts no longer than 80 characters showed 66% higher engagement
  • Ask your fans - Brands who ask their fans questions increased both the number of post 'likes' and comments
  • According to Nielsen's new State of the Media: The Social Media Report, Americans spent more than 50 billion minutes on social networks in May 2011 with about 40% engaging from mobile devices. Those networkers are chatting with friends, but they are also shopping and sharing product information.

    The full study results will be released in a webinar September 21, 2011 at 2:00 PM ET at; researchers analyzed branded Facebook wall posts from January 1 - June 30, 2011 to come to their conclusions.

    Tags: Buddy Media, Facebook, Facebook trends, social marketing, social networks, social trends

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