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BizReport : September 28, 2011 Archive

September 28, 2011 Archive

Advertising archives | September 28, 2011

FliteHub creates app-like ads

A new release from Flite may up the engagement factor when it comes to online ads. By including content from across the webs, including social, video and other rich media options, the ads should help to better engage consumers with content, lowering the ad blindness factor. >>

Advertising archives | September 28, 2011

BrightRoll, SpotXchange, Nexage offer RTB ad options

Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange are offering Real-Time Bidding (RTB) options for interested advertisers. >>

Advertising archives | September 28, 2011

ASA dealing with more online complaints than expected

Earlier this year the Advertising Standards Authority in the UK undertook to regulate non-paid-for online marketing. Since that time the organization has received over 5,000 complaints about brand marketing comms, far more than it had expected. >>

Ecommerce archives | September 28, 2011

Report: Amazon UK's top retail brand

Amazon beats homegrown traditional retailers to become the UK's top retail brand, according to a new retail brand report commissioned by comparison shopping site Kelkoo. >>



Research archives | September 28, 2011

Ipsos: Economy worries up on global scale

It isn't only the economic situation in the US or UK or even Australia worrying consumers these days. The worrying factor is that it seems there are global economic issues finds a recent Ipsos report. The Ipsos Global @dvisory: The Economic Pulse of the World finds citizens in twenty-four countries are worried about the economic situation facing them. >>

Ecommerce archives | September 28, 2011

Latino households 40% bigger, spend more on household products

Latino households are larger and spend more than any other population segment on household and laundry products, according to new market research from Packaged Facts. Some big brands are responding by featuring the Spanish language and celebrities on packaging and in marketing campaigns. >>