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BizReport : September 26, 2011 Archive

September 26, 2011 Archive

Ecommerce archives | September 26, 2011

Lack of trust in online payments curbs e-commerce in Middle East

Just six percent of Internet users in the Middle East regularly shop online, according to new research released by Dubai-based market research firm Real Opinions, due to a lack of trust in online payments. >>

Advertising archives | September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience. >>

Advertising archives | September 26, 2011

4 Questions with Gotham Direct's Shattuck Groome

As online video seeps more deeply into the general consciousness, marketers are looking for more ways to utilize video ad options. According to one expert, the time is now for brands to be experimenting with and developing a video presence. Here are his top tips. >>

Ecommerce archives | September 26, 2011

How social is impacting commerce, search

Through a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for incoming traffic is 3%. >>

Internet | September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device. >>

Research archives | September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion viewing sessions were launched for the month, but ad impressions are still low compared to content. >>