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BizReport : September 14, 2011 Archive

September 14, 2011 Archive

Ecommerce archives | September 14, 2011

New partnerships up the ante for retail brands online

Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. >>

Advertising archives | September 14, 2011

How one TV network is using social to engage with programming

As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways to engage. One way? Make viewing social; here is how one network is doing it. >>

Mobile Marketing | September 14, 2011

IDC: Mobile Internet access to surpass PC by 2015

In the not too distant future more users will access the Internet via a mobile device than via a PC, according to new forecasts released by market research firm IDC. >>

Advertising archives | September 14, 2011

BIA/Kelsey upgrades forecast, research finds telecoms getting more ad play

What do coupons and telecoms have in common? Both are getting more exposure from advertisers which is upping the engagement factor from a consumer standpoint. BIA/Kelsey has upgraded their forecast for the daily deals space as more consumers sign up and research from MediaMind finds that more consumers are engaging with telecom ads. >>

Ecommerce archives | September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during launch. >>

Social Marketing | September 14, 2011

Twitter enables ad serving to non-Followers

Twitter is expanding the reach of its Promoted Tweets by allowing brands to put ads in front of people who aren't even Following them. >>