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BizReport : Trends & Ideas archives : August 09, 2011

QR codes to start appearing on Nissan vehicle window stickers

The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing them as "silent salespersons".

by Helen Leggatt

Mobile devices are becoming an invaluable shopping tool, even for autos. Visitors to online auto websites grew 30% year on year but visitors to mobile versions of those sites grew more than 15 times that - 463% year on year, according to research by Jumptap.

The U.S. Transportation Department and the U.S. Environmental Protection Agency also took mobile users into account with the design of their new vehicle fuel efficiency information labels. Consumers with smartphones can scan a QR Code on the new label which takes them to a website where personal driving data can be entered to obtain personalized vehicle fuel consumption data.

Now Nissan has revealed it is the first to put QR codes on its vehicle information stickers. The codes, which will begin to appear on some 2012 models, will act as 'silent sales persons' for those who prefer to shop after hours.

When scanned, the QR code take users to a website containing key vehicle information and video along with dealership locators and location-based financial deals, quote requests and inventory listings.

Tags: automotive, barcode, original equipment manufacturer, quick response code, smartphone, vehicle information

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