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BizReport : August 3, 2011 Archive

August 3, 2011 Archive

Mobile Marketing | August 03, 2011

Low ROI holding back increased mobile ad spending

A survey conducted by the Relevancy Group and commissioned by online and mobile signup ad platform Pontiflex found that if it weren't for the low return on their investment marketers would increase their mobile ad spending. >>

Law & Regulation | August 03, 2011

UK OFT launches Distance Selling Hub for online retailers

Distance selling, despite the obvious benefits, presents online retailers with challenges and risks. To this end a new online resource has been set up providing businesses with guidance on how to comply with the UK's Consumer Protection (Distance Selling) Regulations 2000. >>

Advertising archives | August 03, 2011

Funding round, platform releases encourage online businesses

As consumers continue spending more time online and less time with newspapers and television, brands are trying new ways of engaging those users where they 'live'. Thus far, most are hanging out on social networks or playing games, areas where it can be difficult for brands to truly engage. Two platform releases and a funding announcement make make those integrations simpler. >>

Blogs & Content archives | August 03, 2011

Travel consumers looking for specific information

Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a recent NielsenWire report, even if the get-away doesn't happen until later in the fall. How will they travel? >>

Mobile Marketing | August 03, 2011

Foursquare now offers 'self-serve' option for businesses

Since the beginning of 2010 Foursquare has produced, by hand, over 3,000 Pages for businesses wanting a Page on their platform. But it seems their business development team are to get a well-earned rest as a self-serve option is introduced this week. >>

Ecommerce archives | August 03, 2011

Reports: Coupon use up but so are cart abandon rates

For the first half of 2011 more than 167 billion coupons have been distributed in the US, but although more coupons are being used - both online and offline - many consumers are still not making it all the way through the check-out process. With the back to school and holiday shopping seasons nearly here, what can etailers do to increase conversions? >>