Zynga, the most popular social gaming developer on Facebook, will generate $500 million in revenue for Facebook this year, 10% of Facebook’s total, according to GreenCrest Capital Management LLC.
And, with an IPO on the cards, Zynga wants to batten down the privacy hatches and ensure their policies are known and understood by their most valuable assets – their players.
To this end a new “game” has been launched called PrivacyVille. However, calling it a game is a little far-fetched. It’s a one-dimensional click-through explanation of how Zynga uses user information and how mobile payments and cookies work followed by a short and ridiculously easy quiz to see if you were paying attention.
No registration is needed to play PrivacyVille, and no Facebook connection is required. However, registered Zynga players who play PrivacyVille receive a reward in the form of zPoints that can later be redeemed against virtual items in selected Zynga games.