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BizReport : Ecommerce archives : July 13, 2011

SortPrice unveils Flash Sales tool

Looking for another daily deal option? Check out the new offering from SortPrice. The shopping search engine has launched Flash Sale, an addition to their Store Application for Facebook storefronts, giving e-tailers the ability to offer daily deal type incentives to their customers.

by Kristina Knight

sortprice.jpgThrough Flash Sale etailers can pinpoint hot products, offering them at a discount for a limited time through Facebook. That gives their Facebook followers and friends an incentive to check in daily as well as a small taste of gamification - an 'I Got A Deal, You Didn't' type philosophy.

"We're really excited to offer this feature, since Flash Sales and the daily deal models have proven to be very effective and popular tools for retailers," said Doron Simovitch, SortPrice co-founder and CEO. "Shoppers love such deals for their exclusivity and merchants can really capitalize on that potential by quickly and easily incorporating flash sales into their overall social shopping offerings."

Here is how the application works: an etailer chooses the product they want to highlight, assign a sales time - for example, 8am to 2pm Monday. They then input the discounted price or add a coupon code to the product listing. The sales item is then posted to their Facebook storefront and business page. The deals can be shared between friends/followers, liked or commented upon. Only one Flash Sale can be done per day at this point, but etailers do have versatility because the sale can be running within minutes. So, a Flash Sale could be started at any point during the day.

Data from Knowledge Networks indicates that 37% of US social networkers trust what their friends and family have to say about products on social media, giving a tool like this more credibility. More than 25% trust the product-related blog posts of friends/family and 20% trust their tweets. Meanwhile, data from ROI Research indicates that more than half (60%) of social networks were 'somewhat likely' to take action based on a friend's product-related social media postings.

Tags: daily deals, ecommerce, F:Commerce, online shopping, social shopping, SortPrice

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