Over half of Americans head online for news fix

Ongo-logo-150x48.pngFifty-six percent of Americans go online at least once or twice each to day check on the news according to Ongo, dubbed an “article aggregator for news junkies” by USA Today. Around a third head online for their news fix three or more times a day.

National (77%), world (75%) and local (73%) were placed as the most important news categories checked by respondents, while health (50%) came before politics (49%).

Most news seekers use multiple sites from which to get their news creating a “fractured” experience, according to Alex Kazim, Ongo‘s founder and chief executive officer. Just over a quarter (26%) use three sites and 24% use four or more.

Earlier this year the Pew Research Center’s Project for Excellence in Journalism released figures showing that, for the first time, more people got their news online than from traditional paper versions.

Jul 27, 2011 | 11:07 am
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ABOUT THE AUTHOR

Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.