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BizReport : Mobile Marketing : July 29, 2011

Nielsen reveals latest smartphone OS and manufacturer data

Nielsen's June survey of mobile consumers reveals Android still rules the operating system category while Apple continues to dominate manufacturers.

by Helen Leggatt

The Android operating system now accounts for 39% of the US smartphone ownership market, found Nielsen, up from 38% in May. Its closest competitor, Apple, lags behind with 28% (up from 27%) while RIM continues to slide with 20% (down from 21%).

Microsoft's Windows Phone 7 now has a 9% share of the OS market while HP webOS (Palm) accounted for 2% as did Nokia' s Symbian.

However, as's Mike Isaac points out, there's a gaping hole in Nielsen's data where iPads and iPod Touch should be.

"Apple sold over 20 million iPhones over the last quarter, but add iPads and iPod Touch devices to that, and the number bumps up to nearly 37 million iOS devices. In three months." writes Isaac.

"Technology research firms such as Nielsen regularly publish market share analysis to measure which companies are leading the industry. In mobile, Google and Apple are consistently neck-to-neck in market share reports, but it's questionable why research firms continue to leave tablets and all-in-one portables like the iPod Touch out of the mobile picture."

On the device manufacturing front Nielsen reports that Apple continues to maintain its lead (28%) as it is the only company making iOS driven devices. Other top manufacturers include HTC (14% Android/6% Windows), Motorola (11%) and Samsung (8% Android/2% Windows).

TechCrunch recently revealed that Android device return rates could be higher than previously thought.

Tags: mobile market, mobile marketing, mobile phone, Nielsen, smartphone

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