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BizReport : Internet : July 05, 2011

Internet subscriber figures up Down Under

Research released this week by the Australian Communications and Media Authority (ACMA) illustrates the ongoing digital boom in Australia with Internet subscriber figures going up Down Under.

by Helen Leggatt

ACMA_Logo.pngSeventeen percent more Australians logged on in 2010 that in the previous year, according to ACMA's announcement. Nealry 15.1 million people over the age of 14 (83%) used the Internet in the last quarter of 2010, up from 14.2 million in the same quarter of 2009.

E-commerce sites and social media/networks were some of the main activities driving people online, with 7.4 million persons accessing retail and auction websites, 8.4 million using social networking sites and 5.5 million accessing video streaming sites at home.

These activities account for the increases in data being downloaded. In the last quarter of 2009 an average of 14.6 gigabytes of data was downloaded per Internet subscriber.

In the same quarter in 2010 that figure had risen 29% to 18.8 gigabytes per Internet subscriber, the equivalent of around 120 hours of streaming online video content.

Mobile Internet use continues to see growth in Australia. Over 3 million people accessed the Internet via their mobile device in December 2010 compared to 1.9 million the year before. Most (98%) didn't use their mobile to access the Internet at the expense of computer access.

"This perhaps suggests that Internet access via mobile phone handsets is developing as a complementary service, rather than a substitute," said ACMA chairperson, Chris Chapman.

ACMA's report, "The Internet Service Market and Australians in the Online Environment" can be read online (.pdf).

Tags: Australia, Internet trends, Internet use, mobile Internet

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