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BizReport : Ecommerce archives : July 21, 2011

Better prices, no queues and wider choice reasons to shop online

The vast majority of shoppers consider the Internet the place to find the best deals, according to new research from price comparison website, and the British Retail Consortium shows high street sales in the UK fell in June.

by Helen Leggatt

Best prices, a lack of queues and a wider variety of choice are the reasons cited by respondents to's survey as to the reasons they prefer to shop online.

A whopping 91% said they preferred to shop online citing better prices (80%), their dislike of queues (40%) and a wider choice of products online (41%). High priced items are now being purchased online and 15% claimed to have spent more than $1,600 on a single item.

Just 3% said the high street was a better place to shop than online.

The proliferation of smartphone-wielding consumers has led to more than one in 10 using their device to make a purchase.

"The value offered by shopping online is borne out in our survey results," said Russ Carroll, UK Managing Director of

"It's interesting to see that more than one in ten people have shopped using their mobile phone, a figure that will only grow as more and more people have smartphones with data included in their phone tariffs."

The latest IMRG Capgemini e-Retail Sales Index shows British shoppers spent 19% more online in the first half of this year than they did during the same period last year, ahead of IMRG's 18% forecast for this year.

In June this year British Retail Consortium figures show high street spending fell 0.6% in the UK compared to the same time last year.

Tags: consumer behavior, high street, in-store, Internet, online shopping, price comparison, smartphone adoption

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