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BizReport : July 29, 2011 Archive

July 29, 2011 Archive

Mobile Marketing | July 29, 2011

Mobile Brands: Customer experience a priority

To this point, mobile may have been all about the convenience factor, but new research from OpinionLab finds that moving forward mobile will be about the experience - just as online and social have become. The data, conducted during the Forrester Customer Experience Forum, found that 84% of respondents believe a customer experience strategy is 'as important' in mobile as for other online experiences. >>

Social Marketing | July 29, 2011

Claritics tool takes analytics into real time

A recent release from analytics hub Claritics may help brands more quickly analyze how people are engaging through mobile applications. Better analysis of the mobile space can help brand drive usage, making apps more useful to both consumers and developers. >>

Social Marketing | July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". >>

Mobile Marketing | July 29, 2011

Nielsen reveals latest smartphone OS and manufacturer data

Nielsen's June survey of mobile consumers reveals Android still rules the operating system category while Apple continues to dominate manufacturers. >>

Advertising archives | July 29, 2011

Twitter ads appear in users' timelines

Starting today ads placed on Twitter, known as Promoted Tweets, will begin showing up on the timelines of users that follow the advertiser. >>