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BizReport : July 11, 2011 Archive

July 11, 2011 Archive

Social Marketing | July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. >>

Ecommerce archives | July 11, 2011

Social platform helps shoppers go geek

As time spent online increases brands are looking for more online ways to interact with consumers. One of the hottest connection is the social space, where brands are creating social store-fronts, engaging consumers through product conversation and inviting product recommendations and reviews. Add one more interaction to the mix: the ability to see products friends are shopping for. >>

Ecommerce archives | July 11, 2011

Software the saving grace of smaller businesses?

The US job outlook isn't exactly grim, but it isn't great either. Although payrolls have increased, temporary jobs have decreased and more businesses, especially small businesses, are making do with less. For some, technology is helping them keep pace. >>

Advertising archives | July 11, 2011

Ads that promise superiority work best on men

Ads that promise men they'll be faster, sexier, or more successful are effective, according to the latest Data Gems from comScore that show being sexist, while not being terribly PC, does have its benefits. >>



Mobile Marketing | July 11, 2011

Free mobile game app revenues outpace pay-to-play

Mobile game app developers who base their game distribution on the 'freemium' model are generating more revenue than those who choose to charge upfront, according to new figures released by mobile apps analytics provider Flurry. >>

Social Marketing | July 11, 2011

BrightEdge: Facebook hottest plug-in, others seeing growth

The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this type of information through Facebook, but a growing amount of traffic is coming from Google's +1 button. >>