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BizReport : Mobile Marketing : June 28, 2011

OpinionLab launch makes way for QR codes

Some experts may not agree that QR codes are making waves, but don't tell that to developers or even consumers. Search for hashtags including QR code information on Twitter or Facebook and you find many consumers have adopted the strategy for product and price research. And this week add another platform to the QR madness as OpinionLab launches their new mobile tools which include the codes.

by Kristina Knight

OpinionLab's new mobile feedback offering makes it simple for consumers to mobilly connect with brands through QR codes. Consumers can use the codes to send feedback to brands from any location. One brand, Culinary Twist, is using the QR code platform to allow consumers to content them about their own recipes or to offer feedback on the brands products/services. Users simply click on to the code to connect with the brand rather than going to a PC or using a mobile keypad to type in a long URL.

"With mobile devices transforming shopping behavior, we're providing greater convenience for consumers to leave direct feedback at any point of product interaction. Our expanded mobile product specific feedback offerings provide consumers with multiple opportunities to leave comments and share their opinions on products while they're shopping, or from the comfort of their homes, while using a product," said Rand Nickerson, OpinionLab CEO. "This customer feedback can be transmitted, analyzed, structured and passed to relevant stakeholders in a matter of minutes, enabling consumers to participate in the management of their favorite brands."

In April, the US smartphone user base increased to more than 74 million consumers, about one-third of the total mobile user base. Added to smartphones, consumers are turning to tablets and other connected devices to connect with friends through social networks, play games, access email and even work while out of the office and away from home.

Tags: mobile advertising, mobile content, mobile trends, OpinionLab, QR Codes

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