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BizReport : Social Marketing : June 19, 2011

Mommy bloggers most influential Father's Day Tweeters

Mommy bloggers are the most influential Father's Day Tweeters, according to PeopleBrowsr's recent research into the conversations on Twitter in the run up to the day.

by Helen Leggatt

Curious to see who was talking about Father's Day on Twitter, and wheat they were saying, social data analysts PeopleBrowsr decided to interrogate their data.

Although no specific time period is mentioned regarding data collection, their filtering for "Father's Day" on Twitter found over 137,000 mentions of Father's Day on Twitter with over 85,000 individuals mentioning the day.

Of course, not all Twitter members would have been focused on the event. For example, here in New Zealand Father's Day isn't until September.

By analyzing the Twitter bios of those discussing Father's Day PeopleBrowsr found a wide variety of demographics involved in the conversation including students, designers, artists, and writers.

However, one particular segment stuck out - moms. In fact, mommy bloggers made up 3 of the 5 most influential Twitter profiles for Father's Day. Dubbed "champions", these are the people you want Tweeting about your brand in the lead up to the day. Not only do they talk about Father's Day but they have the highest number of Followers that do.

Mommy bloggers found to be champions by PeopleBrowsr include Crissy Page (@Crissy), MommyPR (@MommyPR), and momhasherday (@StacieinAtlanta).

Rounding off the top 5 influencers are marketers Guy Kawasaki (@GuyKawasaki) and 2morrowknight (@2morrowknight).

Tags: brand marketing, Father's Day, social marketing, Twitter

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