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BizReport : June 8, 2011 Archive

June 8, 2011 Archive

Ecommerce archives | June 08, 2011

Two platform releases simplify ecommerce

As more consumers log on to the Internet to find product deals and to make purchases, etailers are racing to catch up. Two new releases, one for ecommerce and one for the social space, may simplify online shopping even more. First, the social solution from MarketLive which turns a Facebook profile page into a fully operation social storefront. >>

Social Marketing | June 08, 2011

Silverpop: Marketers missing opportunity to grow email database via Facebook Page

Brands on Facebook are missing out on the opportunity to grow their email database because they are not providing an opt-in mechanism on their Pages, according to a new survey from email marketing firm Silverpop. >>

Email Marketing | June 08, 2011

How retailers can use email to convert

Just in time to hop on a rising trend, Listrak is releasing updates to its platform, offering more services and options for retail clients. The release is good timing as new research from Responsys finds that retail emailers are sending more promotional messages. For the week ending June 3, retailers sent an average of 3.1 promo emails to their subscriber base. >>

Social Marketing | June 08, 2011

Pitney Bowes: Cost, ease of use attracts marketers to social media

It's cheap and it's easy to use. These are the main reasons that small businesses choose to use social media marketing according to new research released by Pitney Bowes. >>



Advertising archives | June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. >>

Search Marketing | June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With the new tools search marketers can see trending keyword reports, track groups of keywords and view competitor keyword selections. >>