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BizReport : Social Marketing : May 18, 2011

StrongMail, Net Atlantic release social solution

A new option from StrongMail should give email marketers better access to the social space. StrongMail's social tools, Social Direct and Social Notes, will be integrated into the Net Atlantic platform, giving their clients more access to social tools.. The social enhancements help brands place actionable metrics throughout the social space and throughout a campaign.

by Kristina Knight

Net Atlantic has tapped StrongMail to power some of the components of their platform.

"Social media has changed the way marketers run campaigns, and their challenge is how to measure the impact of their social media efforts. StrongMail's social media solutions give marketers powerful engagement metrics that track social media's impace on their business' top and bottom lines," said Ryan Deutsch, StrongMail Vice President of Strategic Services.

The platform:

• Includes campaign management options
• Social sharing tools
• 'Influence' metrics, in addition to traditional metrics like follows or impressions

"StrongMail Social Direct, Social Notes and multi-channel marketing make it possible to move beyond merely listening," said William Reich, President of Net Atlantic. "They let SMB marketers drive sales from social media and email channels, while tracking which tactics, strategies, and channels work and which ones don't."

But email is old-school? Not so reports Lucid Marketing; a recent report from them shows that 98% of moms are checking email daily. Moms are also highly engaged with social media, with 84% accessing Facebook, making solutions which allow for easy sharing of email messages a good idea for most brands.

Through the partnership Net Atlantic will offer its clients portions of StrongMail's Social Studio. The Social Direct platform is geared toward campaign management through Facebook and Twitter while the Social Notes option is a sharing tool for web and email.

Tags: email marketing, Lucid Marketing, Net Atlantic, social marketing, social media, social sharing, StrongMail

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