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BizReport : Internet : May 11, 2011

Half of Internet users in India only access web via mobile

For many people around the globe mobile Internet is the only access method. This group is referred to as Mobile Only Internet Users, or MOIUs and India has emerged as having the second-largest base of these users in the world after South Africa.

by Helen Leggatt

Opera Software commissioned a survey in India and found that almost half (49%) of people using mobile Internet either never, or infrequently, used a desktop computer to log on.

According to the company, which owns the popular mobile browser Opera Mobile, the total number of page-views on that browser in India jumped 232% in the last 12 months.

For 41% of Indians the mobile phone is the only possible way they can surf the web and is a cheaper option that purchasing a desktop computer.

As well as the convenience of using mobile to access the Internet, it is a cheaper option for most Indians with local operators offering affordable unlimited or 2-3GB mobile Internet access, even for those on the lower end of the wage scale in the country.

Opera's survey shows that men dominate mobile Internet use in India - 95.2% versus just 5% of females. This could be explained by a lack of enthusiasm for technology among Indian women as highlighted in a survey conducted by UMR Research.

Tags: India, Internet, mobile browsing, mobile Internet, mobile phone, trends

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