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BizReport : May 10, 2011 Archive

May 10, 2011 Archive

Ecommerce archives | May 10, 2011

Top 3 coupon myths debunked

Consumers continue to look for more coupons and deals every day, but some etailers continue to shun the coupon/discount idea. One study indicates that 94% of consumers know there are coupons available on the Internet although only about 67% have actually printed and used online coupons. Brands may be staying away from coupons because they believe coupons won't help them earn more; not so says one expert. >>

Social Marketing | May 10, 2011

LocalResponse launches brand platform

A new release from LocalResponse may help brand marketers in the local space. The release was created to help local marketers aggregate real time information to determine which consumers are implicit and which are explicit. The platform will analyze check-ins from social networks and from there serve contextual ads to potential buyers at the point of purchase. >>

Mobile Marketing | May 10, 2011

Half of British teens have no clue what Foursquare is

Nearly half (48%) of British youngsters have never heard of geo-location services such as Foursquare, Facebook Places, Gowalla, or Scvngr found a new survey by UK-based youth communications agency Dubit. >>

Mobile Marketing | May 10, 2011

Mobio: 4549% YoY rise in QR code scanning

No, that's not a typo, it really is 4549%, according to Mobio's latest comprehensive report on QR code adoption and use in North America aptly named the 'Whiplash' edition. >>



Law & Regulation | May 10, 2011

New European law on use of cookies looms

UK websites have two weeks left to comply with new European laws which require user consent before cookies can be used to store and retrieve information on users' computers. >>

Advertising archives | May 10, 2011

Compete, Ground Truth partner for screen identification capability

Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights into consumer behavior as they engage from PC or mobile devices; this is the first dual screen analytics offering. >>