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BizReport : Internet : April 05, 2011

Google launches page speed analyzer for PC and mobile websites

Not even the most beautifully designed website will attract an online consumer if that website takes too long to load. Enter Google's new Labs feature which allows accurate analysis of the speed a website, on PC or mobile, takes to load.

by Helen Leggatt

google logo.jpgIt has long been known that slow-loading websites are a major turn-off to Internet surfers, with about 2 seconds being the limit of their waiting time before abandoning the site and moving on.

To help website owners better optimize their websites, and avoid the potential financial impact of a slow-loading website, Google has launched a new Labs feature called Page Speed Online.

It's easy to use. After entering a URL, prioritized suggestions for ways to improve speed performance are instantly received.

Furthermore, Google has added the ability to analyze mobile-specific website speed, particularly on smartphones, for which it also offers performance-enhancing solutions.

A recent study by mobile website optimization firm found that the iPhone took 52% longer than Android to render full web pages - 3.2 seconds compared to Android's 2.1. Or did it?

Tags: page load time, website abandonment, website optimization

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