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BizReport : April 13, 2011 Archive

April 13, 2011 Archive

Search Marketing | April 13, 2011

Is Google's Panda update harming your bottom line?

Just a few weeks ago, Google updated their algorithm to better protect businesses from Black Hat SEM practices. The plan was to block these bad results from appearing on users' search query returns, but there is some collateral damage being felt. In some cases legitimate businesses are now falling in the rankings because of the change. >>

Ecommerce archives | April 13, 2011

Online shoppers to outspend offline shoppers this Easter

Online shoppers will spend 72% more than their offline counterparts on Easter-related items this year, according to a new study conducted by the National Retail Federation for BIGresearch, although overall spending won't increase past pre-recession levels. >>

Social Marketing | April 13, 2011

Why brands need peer referrals not just friends

In the realm of social marketing, many are focused on building fan- and friend-bases, but in doing so may be missing out on a true beauty of social marketing. The peer referral. Peer referrals are burning up the group-couponing craze. What can brands do to capitalize? >>

Advertising archives | April 13, 2011

How brands can capitalize on gaming trends

Think there is nothing you can do with game-type marketing because you aren't a gaming brand? Think again. One expert is seeing how non-gaming brands are capitalizing on the gaming trend by utilizing some simple gaming concepts. Here is how it works. >>

Ecommerce archives | April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. >>

Mobile Marketing | April 13, 2011

Mobile purchases by older users triples in less than 2 years

Mobile commerce is moving into the mainstream as growth among older age groups almost triples in less than two years, according to a new mobile commerce trends survey from Oracle and ATG. >>

Viral Marketing | April 13, 2011

British SkyBroadcasting taps FreeWheel for video ads

British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in the UK. >>