Responsys partners with Adobe for audience insights

Default Image

Responsys will integrate Adobe Genesis, which gives marketers a summary of web analytics data from Adobe’s SiteCatalyst. That information will be paired with Responsys’ segmented information to give emailers better insight into what is – or isn’t – working in their email messages.

“Responsys’ updates to its integration with the Adobe Online Marketing Suite allows our clients to more quickly and easily respond to key customer behaviors on the website,” said John Berkley, Vice President of Products at Responsys. “The long-trusted relevance and impact of web remarketing campaigns is now even more accessible to marketers aiming to boost their customer engagement.”

The integration will also give marketers the ability to further segment their audiences into categories such as “Recently Browsed”, “Abandoned a Shopping Cart” or “Made a Purchase”.

“Adobe is focused on working closely with marketers to create valuable and meaningful connections with their target customers…our customers are better equipped to leverage today’s technology to translate their data into smart business decisions,” said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe.

Although comScore is sounding the death-knell of email – again – research from customer relationship hub Merkle indicates that email is still a highly viable resource for brands and marketers. Merkle’s research notes that more than 85% of online consumers checked personal email daily in 2010. Consumers with more than one email account, for example an account for commercial use, 60% checked daily.

Share:
Share

ABOUT THE AUTHOR

Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.