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BizReport : March 11, 2011 Archive

March 11, 2011 Archive

Advertising archives | March 11, 2011

Top 3 tips to improve brand desirability

Landing at the top of the brand heap isn't just luck. It takes hard work, at least one great product and some savvy marketing. A recent study from Clear finds that some smaller brands are increasing their desirability while larger brands are sinking. What are these brands doing right - and wrong? >>

Blogs & Content archives | March 11, 2011

Top 3 ways to decrease page load times

In 2010, a TagMan study found that for every second a page does not load, consumers click away. Most don't return, figuring if the page didn't load the first time, there will be no change with a second or even third visit. Their research shows that for every one second delay in page loading 10% of consumers are abandoning the website. >>

Advertising archives | March 11, 2011

DoubleVerify's Trust Index IDs most compliant ad networks

Although there is an emerging trend of marketers moving away from advertising networks in favor of alternative ad-buying options, the increased security in the ad network arena will keep many marketers in that category. This week DoubleVerify released its second Trust Index, identifying the most compliant networks. >>

Advertising archives | March 11, 2011

'Broad Category' targeting a step back for Facebook advertising?

Advertisers are left wondering whether Facebook's "Broad Category" targeting, currently in test, will improve advertising on the network or if it's a step backwards. >>

Advertising archives | March 11, 2011

BrightRoll, Adometry partner to fight fraud

This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to legitimate viewers. The partnership should increase campaign transparency in the video space. >>