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BizReport : Ecommerce archives : February 24, 2011

New QR Code offer makes codes more universal

A new QR Code offering from mobile barcode ad hub JAGTAG should make it simpler for consumers to scan and use the codes. The offering enables mobile consumers to scan the codes to receive content regardless of phone type; even feature phone users should still be able to use the codes.

by Kristina Knight

jagtagQR.jpg"We developed the JAGTAG code in 2007 to address the lack of mass market devices able to install applications or access the mobile Web, and the limited phones available with quality cameras to make QR codes readable," said Ed Jordan, JAGTAG CEO. "By utilizing QR Codes Powered by JAGTAG, marketers now have the best of both worlds, and consumers can engage a single code format and receive multimedia directly to their phone, regardless of the device."

How big are QR Codes? While coupons are still used more often, QR Code use has increase more than 1000% in the past six months according to Mobio. QR Codes also offer brands more versatility. While a code may contain a coupon or discount, these codes can also offer product information, take the consumer to a mobile page or offer some other form of interactivity.

Watch a demo of the product here:

Brands and advertisers can utilize video, images, audio and text messaged through the JAGTAG offering, which sends the messages to the phone's inbox rather than as a link. This enables even feature phone consumers to use the codes. Smartphone users who have other QR scanning apps can also use the JAGTAG offering to access the content.

Tags: JAGTAG, mobile content, mobile marketing, mobile QR codes, QR codes

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