Google merges social with search results, excludes Facebook

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google logo.jpgSocial Search was debuted in 2009 and, in a nutshell, finds posts and activity from friends and displays them as search results when logged in to a Google account.

Until now, those social search results have been displayed separately to the main results. This has now changed with the recent announcement that the search engine will merge searchers’ social media contacts’ activities directly into search results.

Except Facebook activity – not surprisingly the search engine hasn’t spent too much time on integration with this network, even if it is the world’s largest and most-used.

According to Mashable’s Ben Parr, “One thing this update doesn’t include is Facebook “Like” data, a prominent feature of Microsoft Bing. Unlike Google, Bing has access to instant personalization and the user data behind Facebook’s walled garden. As one of Google’s archenemies, it’s unlikely the search giant gave much serious thought to deep Facebook integration, instead choosing Quora, Flickr and Twitter as its inaugural integrations.”

Some speculate that the move takes Google a step further towards a long-anticipated social network product all of its very own. VentureBeat’s Anthony Ha believes “some recent upgrades to Google products suggest that the company is advancing with its social plans and may be laying the groundwork for the big launch.”

Some pages may get a boost as the social search element can change a page’s ranking based on the strength of connection to another individual, making a page rank higher than it would if social search was turned off.

With the emphasis consumers place on recommendations from friends and family, and social interaction, this move will certainly enhance the search experience and incorporate channels they value highly.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.