comScore: Facebook stretches lead over MySpace

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Facebook, the number one ranking social networking destination, is relentless in its march to world domination. The site accounted for 10% of page views in the U.S. in 2010, found comScore’s 2010 Digital Year in Review, with around a third of all Internet sessions now registering a visit to the site.

Facebook’s share of people’s time online also increased, rising from 8% in January, 2010, to just over 12% by the end of the year.

While the number of users and time spent on Facebook may have increased, that of its nearest rival, MySpace, declined. Although still ranking second, comScore reports MySpace’s audience dropped by 27% and total time spent on the site decreased 50%.

Facebook also accounted for much of the growth in social media use among mobile users. comScore’s 2010 Mobile Year in Review found the number of people accessing social networking websites at least once from their mobile devices rose 56% in December compared to the same period the previous year. Facebook attracted 90% of all social media users in the U.S. and 85% of those in Europe.



Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, and with Threshold Media.