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BizReport : February 18, 2011 Archive

February 18, 2011 Archive

Social Marketing | February 18, 2011

Time spent with socnets up Down Under

They're a social bunch, Aussies. That goes for when they're online, too, as a recent State of the Internet in Australia report from comScore illustrates. >>

Mobile Marketing | February 18, 2011

Android tops iOS on ad network... again

For the second month in a row Android has kept its position as the leading mobile platform on Millennial Media's mobile ad network. >>

Social Marketing | February 18, 2011

Top social tips from Big Fuel's Jon Bond

Social media marketing agency Big Fuel is reporting a 500% surge in their business over the past year, and their results aren't a single instance. Social media is exploding across the world, leading more consumers and brands into the space. As the space becomes crowded, though, the returns may be diluted - unless brands know what to do in the mobile space. >>

Mobile Marketing | February 18, 2011

Mobile: The next loyalty barometer?

As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor. One expert suggests that mobile may be a big indicator for brand loyalty moving forward. >>

Blogs & Content archives | February 18, 2011

What's new in tablets? Adoption

Everyone is talking about tablets, but the conversion to tablets has been a little slower, at least to date. That is changing rapidly. With the 2010 holidays behind us, consumers who wanted tablets got them and are talking about them; that is interesting other consumers, pushing the adoption rate. >>

Search Marketing | February 18, 2011

Google merges social with search results, excludes Facebook

The search engine this week announced that social search results will no longer linger at the bottom of the results page. Now they will be slipped in among other listings. But don't expect to see your friends' Facebook 'Likes' appear any time soon. >>