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BizReport : February 17, 2011 Archive

February 17, 2011 Archive

Advertising archives | February 17, 2011

Report: Type-In ads boost brand recall

A different ad type may give brands a boost when it comes to recall. According to a recent study by Keith E. Niedermeier, Ph.D. and Corey Pierson, type-in ads boosted brand recall by 65% and message recall by 35%. That is double the brand recall and 12 times more message recall compared to static ads. >>

Law & Regulation | February 17, 2011

$100million boost to U.K. cyber crime law enforcement

In an attempt to curb its country's rising cyber crime problem the British Government has committed millions from its cyber security fund to boosting law enforcement resources. >>

Social Marketing | February 17, 2011

comScore: Facebook stretches lead over MySpace

Facebook continues to attract millions of new users both on the Internet and via mobile. Not only that, existing users are spending more of their online time on the social networking site, according to new figures from comScore. >>

Research archives | February 17, 2011

ADCENTRICITY: DOOH spend to exceed $4 billion by 2013

Digital Out of Home (DOOH) advertising is expected to see substantial growth over the next two years according to a new forecast. Experts with ADCENTRICITY predict that the DOOH media spend will exceed $4.5 billion by 2013, with Consumer Packaged Goods (CPG) marketers shifting large amounts of their budgets into the space. >>

Social Marketing | February 17, 2011

More ads, businesses going social

2011 may become the Year of Social. New ad units with social capabilities are launched each week and nearly every day a new business - many times a local business - is signing on to create social networking profiles. Is this new social consciousness helping consumers and advertisers? >>