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BizReport : January 6, 2011 Archive

January 6, 2011 Archive

Ecommerce archives | January 06, 2011

Platform upgrade connects buyers with deals, not just coupons

As brands and retailers found over the 2010 holiday season, consumers are looking for good deals. Some will spend hours looking for the right coupon, others simply want to price-compare. A platform upgrade from Offermatic may make it simpler for consumers to find those good deals - by connecting them directly to the deal, which is also a benefit for the brand. >>

Advertising archives | January 06, 2011

Older men skeptical about 'green marketing'

If you are trying to market a 'green' product you're going to have to try extra hard to get men onboard, particularly men over the age of 55, according to Crowd Science's Just Ask! opinion survey. >>

Ecommerce archives | January 06, 2011

2010 Holiday Wrap: Spending soared, spam dropped

Two interesting things happened during the 2010 holiday shopping season. First, consumers shelled out cash for gifts at a very high rate, indicating that they were confident in the future of the economy. Second, spam rates dropped, but that is likely not an indicator that spammers and fraudsters are turning their trade around. >>

Advertising archives | January 06, 2011

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they've turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship. What many brands are doing, however, may take away their control over the image, products and even the branding of the company. That, of course, is not a road brands want to travel. How has it come to this? >>

Blogs & Content archives | January 06, 2011

Nielsen: Who's consuming media and how

When it comes to content, advertisers need to know who is watching, reading or listening and how those viewers and readers are engaging. The Nielsen Company has released a new report showing how consumers engaged with media in 2010, which points to new trends for 2011. >>

Ecommerce archives | January 06, 2011

Over three-quarters of music downloads in U.K are illegal

Music sales figures for 2010 demonstrate the continued rise in popularity of digital downloads but also reveal legal downloads are unable to offset the decline in CD sales due to illegal competition. >>