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BizReport : November 4, 2010 Archive

November 4, 2010 Archive

Social Marketing | November 04, 2010

Study: Social awareness up with consumers, businesses should follow

Heading in to 2011 it might be a good idea to change your social status, at least according to a new study from Edelman. The 2010 Edelman goodpurpose Global Study finds that consumers are showing a greater attachment to good deeds and social causes; an indicator that businesses who are supporting causes might better engage people in this way. >>

Social Marketing | November 04, 2010

Are social networks jeopardizing face-to-face interaction?

If you think social networks are sounding the death knell for face-to-face interaction, think again. A new study from ExactTarget and CoTweet shows that social media is, in some cases, bringing people together offline. >>

Ecommerce archives | November 04, 2010

British consumers ready for mobile shopping, retailers aren't

Despite the desire of many Brits to shop via their mobile phones many of the U.K.'s retailers don't have transactional mobile shopping sites, according to new research from mobile shopping club Glamoo. >>

Advertising archives | November 04, 2010

Big ads not intrusive, concludes OPA study

Large ad units that were released by the Online Publishers Association last year have been tried and tested - and the results show that bigger ads aren't always considered intrusive. >>

Viral Marketing | November 04, 2010

Using only video, new product launch shows success

Still wondering if video really works as a viable ad format? A recent product launch says it definitely is. Recently YuMe, ScanScout and BBE joined forces for a new product launch called HoodieBuddie - a hoodie with washable headphones included. Using only video advertising, the product brand saw increases in purchasing, purchase intent and brand awareness for more than 60% in each category. >>

Ecommerce archives | November 04, 2010

Execs see correlation between display, search for holiday ads

Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best option leading up to the holiday rush. Three industry execs chatting with BizReport about their expectations for the marketing end of the 2010 holiday season. >>