In Europe mobile browser use outstrips apps

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According to Orange’s research, despite there being thousands of mobile apps relating to retailers and brands, consumers in some countries prefer to use mobile browsers to access the Internet.

Browser use was found to be highest in the U.K. (70%) although a similar percentage of French mobile users also prefer browsers (68%).

The Spanish are split evenly between browsers and apps while Poland is the only country to favor apps over browsers (45% vs. 39%).

Orange’s executive vice president, Paul Francois Fournier, believes browser use is preferred in countries, such as the U.K. and France, where mobile Internet is more established. But that could all change.

“Although mobile browser use is lower in Spain and Poland, we believe this is a trend to watch as smartphone penetration increases, innovative pricing is adopted and faster networks are deployed,” he said.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.