Coupon users rich, social, and environmentally aware

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If you think that low-income households are the most likely to be online coupon users, you are wrong. A poll for Deals.com (conducted by MyType) found more coupon lovers among households with incomes in excess of $100,000 per year – about twice as many as in low-income households (less than $50,000 per year).

It’s not just the rich who are turning to digital discounts. Those who identified themselves as social and outgoing were 47% more likely to use online coupons as were the environmentally aware (37% more likely) and the college-educated (78% more likely).

So why are those with more money and happier dispositions making more use of online coupons tha those who really need to keep an eye on budgets?

The poll turned up some interesting insights in to how personality might affect online coupon use.

Those who identified themselves as insecure or temperamental were more likely to abstain from online coupon use. Insecure men from low-income households were 130% more likely to avoid online coupon use.

Perhaps pride has a role to play in online coupon use, albeit a less overt activity than handing over clipped coupons in a supermarket. Or, is it lethargy brought about by constantly battling finances? Either way, it appears to go against the grain that those who really need to save aren’t doing so.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.