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BizReport : October 22, 2010 Archive

October 22, 2010 Archive

Internet | October 22, 2010

European business execs supplementing traditional news channels with digital

More and more business executives in Europe are getting news via online resources but, according to a recent Ipsos MediaCT survey, the vast majority still refer to newspapers and television for their daily fix. >>

Search Marketing | October 22, 2010

Paid search ad spending growth continues, but slows

Small business advertisers are continuing to increase their spending on search advertising, found a recent report from WebVisible, but the large increases in growth have tailed off. Other reports also point to continued growth in paid search advertising. >>

Internet | October 22, 2010

People more likely to lie when hidden behind a screen

Sometimes research simply confirms what we already know. For example, U.K. insurance firm Direct Line's new report on the use of technology for communication found that people don't always tell the truth when chatting from behind a computer screen. You don't say. >>

Ecommerce archives | October 22, 2010

Top 3 tips to boost ecommerce for 2010 holidays

When it comes to ecommerce, many smaller businesses are pushed aside in favor of bigger, branded stores. It doesn't have to be that way, however, as the ecommerce space is nearly unlimited and with more consumers logging on to research products, compare pricing and make purchases each day. How can a small business compete with bigger brands in time to capitalize on the holiday season? >>



Advertising archives | October 22, 2010

Why brands need to be local in marketing

A new rounding of funding for advertising platform xAD means more technology will begin rolling out for brands targeting local marketplaces. According to a recent Kelsey Group report local mobile advertising will surpass $2.025 billion by 2014, with the bulk being spent on local efforts. But, all local is not created equally. Here is how to do local right from the beginning. >>

Advertising archives | October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because of the cost savings, many have shied away from these areas because the space has been hard to scale or because the ads available in the space were non-expandable. >>