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BizReport : October 18, 2010 Archive

October 18, 2010 Archive

Social Marketing | October 18, 2010

Two reports, one conclusion - Facebook users are valuable

Facebook users are to be valued. Not only does a Facebook user share almost five times more content than their Tweeting cousins, but sharing a link on Facebook is worth almost six times the value of the same link Tweeted. Two reports come to the same conclusion - Facebook is the place to share and get shared. >>

Advertising archives | October 18, 2010

Magnetic, Tumri partner for product-specific ads

Research has shown that it may take two, three or more exposures to a brand or product before a consumer will finalize a purchase. A new partnership between Magnetic and Tumri may help increase the number of exposures, thereby shortening the time between awareness and purchase. The two are partnering for retargeted, product specific display ads. >>

Mobile Marketing | October 18, 2010

Huge rise in mobile barcode scanning

Several big brands have already dipped their toes into the mobile barcode scene, but more will surely follow after the news that more barcode scanning took place in July this year than in the whole of 2009. >>

Ecommerce archives | October 18, 2010

U.K. retail spend over Christmas forecast to rise

Retailers in the U.K. are set for a bumper Christmas, according to new research, with online retailers seeing the biggest growth in sales. >>

Ecommerce archives | October 18, 2010

Kiddicare taps HookLogic for ecommerce opportunities

Kiddicare, the largest privately owned nursery and baby supplies in the UK has tapped HookLogic to power upcoming ecommerce ventures. HookLogic is an ecommerce media solution and services hub. The partnership will give Kiddicare the ability to better target consumers throughout the ecommerce space. >>

Advertising archives | October 18, 2010

BBE becomes ASq certified, sees encouraging results

When the ASq video platform was rolled out several months ago many marketers liked the new options but wondered if the results would be a true improvement over past campaigns. BBE, the first video advertising network to be certified for ASq, is sharing their results. >>