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BizReport : October 13, 2010 Archive

October 13, 2010 Archive

Mobile Marketing | October 13, 2010

U.S. mobile shoppers prefer browser to apps

Hot on the heels of European data released by Orange is a survey from Lightspeed Research that delves into the mobile shopping and browsing behavior of Americans. >>

Mobile Marketing | October 13, 2010

In Europe mobile browser use outstrips apps

Orange has released research that many mobile marketers will find useful. Their study into the mobile habits of consumers in four European countries has uncovered some interesting stats about mobile browsers versus apps. >>

Advertising archives | October 13, 2010

Unicast upgrades features for dynamic content

As the Internet becomes more segmented, publishers and advertisers are looking for better ways to attract and engage the consumer base. Content relevance and accuracy are two ways to do this, a new feature from rich media hub Unicast gives marketers access to both methods. Called Dynamic Content, the feature gives marketers the ability to hyper-target ads so that the right ad reaches the right consumer at the right time. >>

Advertising archives | October 13, 2010

U.S. online ad sales hit new high

Online ad sales in the U.S are up 11.3% for the first six months of 2010 - hitting $12.1 billion - the highest total the IAB has ever recorded. >>

Research archives | October 13, 2010

Scarborough: E-Reading consumers reading online and print

If you think e-reader households are reading solely on their digital devices, think again. While many of these consumers are reading the bulk of their content through online devices, many are still reading print editions of newspapers according to a new report from Scarborough Research. >>

Advertising archives | October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time they spend with games are quite different. A recent study from Playfirst and Frank N. Magid Associates sheds light on the difference between two gaming segments: male and female. >>