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BizReport : October 12, 2010 Archive

October 12, 2010 Archive

Social Marketing | October 12, 2010

Study: 36% of fans disengaging with brands on Facebook

Brands may be relishing their success with social networks, but if they fail to sustain interest through quality content and value to consumers they may find themselves in a very lonely space. >>

Ecommerce archives | October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a much more broad range of creative aspects with which to work. >>

Mobile Marketing | October 12, 2010

U.S., Europe trail Japan in mobile usage

When comScore examined the browsing habits of mobile users around the globe one country stood out for its massive adoption and use of mobile technology - Japan. >>

Advertising archives | October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads. >>

Advertising archives | October 12, 2010

The data you need to make ad network/exchange buys

Consumers are increasingly turning to the online space to find product information, access deals and coupons and make purchases. And, because consumers are in the space brands are following but many are following blindly and may not make the most of the online ad space. Although advertising networks and exchanges help some brands, one industry expert says businesses need more analytics before making network or exchange buys. >>

Mobile Marketing | October 12, 2010

TV competing for eyeballs with iOS social games, networks

The television industry may have adapted well to the disruption that the Internet caused, but now it has another entertainment force to tackle - the iPhone. Recent data from app-tracking firm Flurry suggests that iPhone social games and networking apps have a larger audience than some of the top television shows. >>