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BizReport : September 28, 2010 Archive

September 28, 2010 Archive

Research archives | September 28, 2010

IAB: People spend nearly 2,000 minutes/month online

When it comes to 'finding' consumers, most marketers know they need to look online. But the scope of the Internet is changing and so is the way that consumers are engaging with the Web. A new report from the Interactive Advertising Bureau (IAB) indicates that consumers are spending nearly a full day online each month, giving marketers more opportunities to engage. >>

Advertising archives | September 28, 2010

PubMatic launches firewall to protect online data

A new release from PubMatic should give publishers a bit higher comfort level where their data and information is concerned. Today the company launches a firewall which will help to prevent the leakage of data and give publishers more transparency where data is concerned. >>

Social Marketing | September 28, 2010

Retailers can now incentivise with Facebook Credits

The proliferation of Facebook Credits continues. Starting this week, retailers can use Facebook Credits to incentivize online shoppers thanks to a new platform, Ifeelgoods. >>

Advertising archives | September 28, 2010

Devil and the IAB challenge existing display ad formats

The IAB is challenging the entire marketing and ad industry to come up with new display ad units that will make "banner blindness" a thing of the past, while AOL launches Project Devil, an ad format that can't be easily ignored. >>

Search Marketing | September 28, 2010

Top 3 search tips for 2010 holidays

Are you already looking into your marketing crystal ball, trying to deduce what will and won't work this holiday season? If so, you're on the right track. Not because of the crystal ball but because you're already thinking about the holiday shopping season. New details from Marin Software details how search might help marketers in 2010. >>

Law & Regulation | September 28, 2010

Marketing to children? Check out Check

Marketing to children can be a minefield. The launch of an online toolkit and resource centre aims to make marketers' lives a lot easier and ensure the protection of children both off- and online. >>

Advertising archives | September 28, 2010

Report: Retargeting ads pushes more website visits

Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts. >>