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BizReport : September 20, 2010 Archive

September 20, 2010 Archive

Internet | September 20, 2010

Social media use in workplace leading to financial losses

Small businesses that allow employees to use social networks at work are putting themselves at risk of infecting their systems and, worse still, financial loss, according to a new survey in the U.S. by Panda Security. >>

Blogs & Content archives | September 20, 2010

Twitter use among college faculty staff rises

New figures released by Faculty Focus, an online resource for higher education professionals, show that Twitter use among college faculty members is rising, despite an overall feeling of "technology overload". >>

Email Marketing | September 20, 2010

Marketers overlook power of transactional emails

Transactional emails are usually functional and to the point. They serve a purpose - to confirm to a customer that a transaction has taken place. That's it. Or is it? Could transactional emails have a bigger role to play in marketing? >>

Advertising archives | September 20, 2010

Cone: 83% consumers want to help causes

When it comes to causes, consumers are still opening their wallets. That, according to the 2010 Cone Cause Evolution Study. Researchers found that although consumers are still cutting back in many purchasing areas, brands and advertisers who help causes are more likely to cause them to open their wallets. >>

Advertising archives | September 20, 2010

Dynamic Logic: Call-to-Action isn't connecting

Your marketing department may spend weeks creating a fun, succinct and -hopefully- impactful call to action for that next campaign. But, according to a recent report from WPP's Dynamic Logic, it may amount to very little in conversions. Why? Because consumers aren't connecting with call-to-action ads as they have in the past. >>

Research archives | September 20, 2010

Forecast: China's ad spend to multiply 16%

Just one more reason to watch out for China: their media spending continues to outperform global averages. According to a new forecast from GroupM, China's online ad spend will soar 16% by the end of 2010 to reach $44.9 billion in ad revenue for the year. >>

Mobile Marketing | September 20, 2010

Report: Mobile apps engaging in short term

Although mobile is a hot topic among advertisers, it seems that consumers may be disconnecting with apps. New research from Borrell Associates finds that, although 500,000 apps are downloaded per hour, most of those apps are quickly discarded by consumers. Because of the quick discard, much of the ad spend within apps may be wasted. >>