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BizReport : Blogs & Content archives : August 27, 2010

Verizon, Exent partner for on-demand games

A revamp of Verizon's gaming portal will likely give gamers more options when they play. Verizon has partnered with Exent to launch an on-demand gaming app for players across the gaming board. Verizon Games Service offers more than 1,500 gaming options in its PC games on demand subscription service.

by Kristina Knight

The app is said to create a more 'game like' environment, which should deepen engagement as consumers play. Along with the revamp comes a 14 day free trial of the service so games can essentially try before they buy.

"The early positive feedback from our test gamers has been overwhelming and we've been looking forward to the opportunity to open up the new Verizon Games experience to all of our customers," said Jason Henderson, Games Product Manager for Verizon. "With the new app and website, people will get the same unparalleled customer experience from their PC games games service as they do from Verizon's TV, Internet and phone services."

The app allows gamers to create a profile, decorate a games lounge with virtual items and earn trophies and prize points as they play.

According to the Nielsen Company, gaming is now the second most popular online pastime, pushing email out of the second pushing. Social networking is the most popular pastime. But, perhaps most interesting, is that a recent Offerpal Media study found that 100% of gamers see in-game ads/promos, from promotional display banners, in-game flash or special notifications shows at specific moments in the gaming experience.

What's more, teenagers aren't the main game playing base. As social networks have evolved, women in their 30s and 40s have become huge fans of online and social networks games. This opens a new demographic to in-game advertisers as women make the majority of household purchases.

Tags: Exent, game advertising, mobile games, mobile marketing, online games, Verizon

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