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BizReport : Internet : August 03, 2010

NetApp: Brits divulge too much personal info via socnets

Brits seem more than happy to broadcast personal information across social networks, yet are reticent to share personal details with friends and colleagues, reveals a new survey from data storage specialists NetApp.

by Helen Leggatt

netapp_new_logo_color.jpgMost Brits are sensible enough to not reveal their PIN number to anyone, yet one in twenty happily publish their home address on social networking sites, reveals NetApp's survey of over 3,000 adults in the U.K.

As if that's not worrying enough, nearly two-thirds publish their date of birth on social networking sites - a detail that is commonly asked for during security checks - along with their full name (92%) and hometown (62%).

Other information Brits are happy to share online includes:

- Relationship status: 49%
- Partner's name: 28%
- Employer's name: 20%

Incredibly, many are even happy to share their children's names (9%) and their full address (5%).

"It's ironic that so many people are cautious with friends and family when it comes to security details, yet include really personal data on social networking sites," said Paul Wooding, Head of UK Public Sector for NetApp.

"It's really alarming that people have so much confidential information like a home address available on their Facebook profile. As soon as you update your profile saying you are off on holiday all your hundreds of friends and now potentially anyone searching on Google, will know your home is empty for the next few weeks."

Tags: online privacy, social network, U.K.

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