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BizReport : August 25, 2010 Archive

August 25, 2010 Archive

Research archives | August 25, 2010

Giant Realm: Young males most positive, economically speaking

When it comes to young females, advertisers want them. Young women shop for groceries, buy gifts often and are most likely to be in charge of 'household' expenses. But a new report indicates that advertisers may want to switch their targets to young males. Why? Because, economically speaking, young men are more positive which means they are likely to spend more. >>

Ecommerce archives | August 25, 2010

Report: SMBs utilizing more media

Not only are small businesses moving online, but they are consuming and relying on more media in the online space to engage consumers. A new report from BIA/Kelsey finds that, on average, small- to medium-sized businesses are using 6.5 different media for advertising and promotion. >>

Advertising archives | August 25, 2010

New ad units increase time-spent with Ford brand

A few results have been released by PointRoll, which powered Ford's recent rich media ad campaign. The takeaway? Consumers who saw the expanding and non-expanding video advertising units spent about 40% more time with the ads than traditional industry benchmarks. The campaign was part of Ford's Drive One campaign. >>